AI Insights · Timothy · July 2024
Q2 2024 Delivered Meal Kits & Specialty Foods Apps US Performance Snapshot
An overview of the US market performance of top delivered meal kits and specialty foods apps in Q2 2024, highlighting downloads and active users, with data provided by Sensor Tower.
The second quarter of 2024 has seen interesting trends in the delivered meal kits and specialty foods category. Here's a brief overview of how the top applications performed on a unified platform, courtesy of insights from Sensor Tower.
Vivino: Buy the Right Wine experienced a fluctuating revenue trend, starting with $134K and peaking at $480K in early May. Downloads for the app remained relatively stable, with a high of 300K in late April. Weekly active users (WAUs) saw a peak of 2.76M towards the end of April.
Factor_ Prepared Meal Delivery, despite not generating revenue, showed a varied number of downloads, with a notable spike to 99K in mid-May. The app's WAUs increased from 92K at the beginning of April to a high of 232K in the third week of May.
HelloFresh: Meal Kit Delivery also reported no revenue. Its downloads peaked at 105K in mid-April, and the WAUs saw a high of 1.49M in the same period.
Green Chef: Healthy Recipes had minimal download activity, with the highest at 12K in mid-April. There was no available data on WAUs for Green Chef.
Lastly, EveryPlate: Cooking Simplified had no revenue, with negligible downloads and a WAU count starting at zero but growing to a modest 48K in mid-April.
For more detailed insights and data breakdowns, Sensor Tower's platform provides an in-depth look at the performance of these applications and others within the food delivery space.
